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How to activate PPP?

Step 1: Activate PPP through Affiliates

Receive Pop-Up in Affiliates Portal

1. First-time users will see a pop-up prompting affiliates to “Activate” Paid Partnership Program 
2. Click on “Activate” to learn more about PPP and set up basic settings
3. Confirm read and agree to the T&Cs by ticking the box
4. Click “Activate” again to proceed
5. If you want to review PPP at a later time, click on “Later” to dismiss the pop-up; PPP can be accessed under “Account” >> “My Projects” later
6. Pop-up will only appear once

Project Settings

• Toggle to receive new project invitations is on by default
• Indicate your channels and post types that are available for booking using the check boxes & set your post rates
• Only verified social media channels may have rates set.
• Fill in your delivery address to receive free product samples
• Click “Save” to submit the information and get started.
• Project availability, post rates, and delivery address can still be changed at a later date.

Step 2: View Project Invitations

View invitations under “My Projects”

• Upon receiving a project invitation, the project card will display in the “My Projects” page.
• “My Projects” page groups projects by the current status;  filter projects by status using the tabs.
• View shop name, products to be promoted, deliverable summary, post date, and proposed payment amount
• Tap on any part of the card (except the “Accept” or “Reject” buttons) to the project detail page (next slide).
• Use “Accept” or “Reject” to accept or reject the project respectively.
• If you reject a project, the invitation will be removed from the page and cannot be reversed.
• Click on the cog icon to view & amend overall project settings.
• Do ensure that all the project details have been aligned and agreed upon with the seller before accepting. 

Step 3: Review Projects

View Project Details

• Tap on any part of the card, except the “Accept” or “Reject” buttons, to go to “Project Details” page
• View the current status of the project and description
• This section will be updated throughout the project’s duration as the status changes.
• View the products to be promoted upon “Accept”
• View the seller’s proposed rate and payment amount by the deliverables required.
• If the price is not agreeable, use “Change” to propose a new price (subject to seller approval)
• View the proposed date of posts live date
• View seller’s content brief to learn more about their objectives, vision and ideal content for the project
• Click “Contact Seller” to discuss the terms & scope of the project. All items may be adjusted and aligned as needed within the chat.
• Click “Accept” or “Reject” to accept or reject the project respectively.

Reject an Invitation

• Click “Reject” to reject the project invitation.
• Indicate the reason why the project needs to be rejected.
• Click “Accept” to accept the project invitation.
• Please ensure the price, content request, and expected delivery date is aligned and agreed with the seller before confirming acceptance.
• If the project is not accepted or rejected within 5 calendar days from receiving the invitation, the project will be automatically rejected.

Step 4: Pending Seller to Pay and Ship Free Sample

Updates to Project Status

• When pending seller to pay the agreed price, project status will update to “Unpaid” 
• Payment is held by Shopee until the project is completed.
• If payment is not received within 5 calendar days from the project acceptance date, the project will be automatically cancelled.
• When pending seller to ship the free product samples to set delivery address, project status will update to “To Ship” 
• If samples are not shipped within 5 calendar days from the sellers’ payment date, the project will be automatically cancelled.
• The project post pricing may no longer be changed.

Step 5: Confirm Free Sample Receipt

Updates to Project Status

• When pending seller to has sent out free sample,  project status will change to “To Receive”, pending confirmation that the sample has been successfully delivered to the delivery address
• If samples are not received within 14 calendar days from the sellers’ shipment date, the project will be automatically cancelled.
• Track the shipment using the Shipping Tracking information.
• Use “Received” or “Shipment Received” to mark the sample as successfully delivered.

Step 6: Complete Posting

Publish Posts

• When pending your submission of post links as a proof of execution, project status will be updated to “To Publish”.
• If links are not submitted by the aligned posting deadline, project will be automatically cancelled.
• Do align with the seller on the content created to have approval before posting.
• Once aligned, post the content submit the links.
• Click “Submit” or “Submit Link” to submit proof of execution via posting links or shared screenshot links.
• Click “Contact Seller” to talk to the seller.
• Click “Cancel Project” to submit a cancellation request.
• Cancellations require approval from the seller.
• Click “Raise Dispute” to submit a dispute ticket.
• Dispute tickets are evaluated by the Shopee team and resolved by Customer Service (more details in later slides).

Submit Links

• When you click on “Submit Link”, a pop-up will appear allowing the submission of links for each deliverable.
• Each deliverable must have a link submitted.
• Submissions may be amended at a later time if necessary (if the image is unclear or otherwise requested by the seller).

Step 7: Pending Payment

Seller Review

• After submitting links, project status will update to “To Complete”. It is pending seller to review the submitted post links and complete the project.
• If the project is not completed within 30 calendar days from the post-submission date, the project will be automatically completed.
• You can amend submitted links here if necessary.
• Click “Chat” or “Contact Seller” to talk to the seller.
• Click “Cancel Project” to submit a cancellation request.
• Cancellations require approval from the seller.
• Click “Raise Dispute” to submit a dispute ticket.
• Dispute tickets are evaluated by the Shopee team and resolved by Customer Service (more details in later slides).

Project Completed

• After seller review, project status will be “Completed”. 
• Payment for the project will be processed & paid out in the next billing cycle (more details in later slides).
• Click  “Chat” or “Contact Seller” to talk to the seller.
• Click “Raise Dispute” to submit a dispute ticket.
• Dispute tickets are evaluated by the Shopee team and resolved by Customer Service (more details in later slides).

Payment Related?

Viewing PPP Income on App

• Paid Partnership Income is displayed in both the bill detail and income breakdown page.
• View Paid Partnership Income split by eligible, WHT, and payable amounts.
• Use “View Projects” to view the projects grouped into the current bill.
• View Paid Partnership Income as a total across the selected period/ bill cycle (grouped under “Social Media”).

 Viewing PPP Income on Web

• Paid Partnership Income is displayed in both the bill detail and income breakdown page.
• View Paid Partnership Income split by eligible, WHT, and payable amounts.
• “View Projects” is only available on app.
• View Paid Partnership Income as a total across the selected period/ bill cycle (grouped under “Social Media”).

Cancellations / Disputes

Request Cancellation

• Cancellations can be made during the “Unpaid”, “To 
• Ship”, “To Receive”, and “To Publish” stages
• Cancellation requests may be submitted using “Cancel Project” at the bottom of project details.
• Indicate the reason why the project needs to be cancelled.
• Submitted cancellations require approval from seller.
• Cancellations may be withdrawn before the seller has approved or rejected the request.
• Rejected cancellations require disputes to be raised.
• Cancellations may also be raised by the seller and require approval.
• Use “Reject Cancellation” to reject the request and raise a dispute.
• Use “Accept Cancellation” to accept the request and cancel the project.
• Cancelled projects are terminated immediately and are irreversible.

Raise a Dispute

• Disputes may be raised during the “To Ship”, “To Receive”, and “To Publish”, “To Complete”, and “Completed” stages during a project.
• Disputes may be raised using “Raise Dispute” at the bottom of the project details.
• Complete the dispute ticket form and submit it for review by the Shopee team.
• Dispute tickets are evaluated by the Shopee team and resolved by Customer Service 
• Disputes may be withdrawn before a resolution is confirmed
• Dispute tickets may also be raised by the seller.
• Disputes may be result in the project being terminated, a full or partial refund being made to the seller, or a continuation of the project from the last status.

Best Practices

1. Prepare original and engaging content

✔️DO: Adhere to content brief and posting deadlines 

• Post punctually on the aligned date
• Remember to get seller’s approval before posting to ensure no disputes after post has gone live 

✔️DO: Promote Seller’s shop and products accurately

• Include free samples in the visual / video of post 
• Direct followers and viewers to purchase on Shopee by including links, where possible
• Do keep your post live for the agreed-upon timeframe so that there is time for the post to circulate 

❌DON’T: Plagiarise Content

• Stolen/ plagiarised content is prohibited  

❌DON’T: Promote other platforms or other sellers within the same post 

2. Build good relationship and respectful communication with Sellers

👥 Be respectful when communicating

• Avoid vulgar language, hate speech, foul, offensive, rude and demeaning words to sellers during negotiation or in chat.
• Respond in a timely manner for smooth project delivery. 

👥 Avoid overflowing chat messages

• Kindly avoid flooding or spamming chats to sellers or Shopee team.

⚠️ Reach out to Shopee in case of prohibited seller behaviours

• Sellers should not reach out to KOLs to promote products relating to tobacco, weapons, gambling, pornography, violence or dangerous materials (e.g. viruses). 
• Should KOLs’ safety or privacy be compromised, please contact Shopee immediately. 

FAQ

Frequently Asked Questions: Activation and Invitation

Q1. How can I activate PPP?

First-time users will see a pop-up invitation to activate PPP. As PPP is on an invite-only basis now, only invited KOLs will receive the pop-up.

Q2: I am going on vacation for a few weeks, how can I stop receiving project invitations? 

Availability to new project invitations is toggled “On” by default. If you expect to be unavailable in coming weeks, you can toggle availability to receive new projects to “Off” under Project Settings.

Q3: Can I choose the platforms I am available to promote sellers?

Yes, you can indicate which platforms you are available to post and set rate prices for different post types, under Project Settings.

Q4: Is there a maximum rate I can charge for my content?

Yes, there will be a maximum rate.

Q5: How long do I have to accept an project invitation? 

KOLs have 5 calendar days to either accept or reject the project invitation. Else, the project will be automatically rejected. 

Q6: How many project invitations can I accept?

KOLs can have 5 projects pending invitation, accepted and ongoing at any one point of time. The limit will free up upon completion of each project. 

Q7: Can I reach out to sellers to create content for their shops and products instead of waiting for invitations?

Unfortunately, this is not possible at this time. 

Q8: Can I change the project brief that the seller proposed in the project invitation?

KOLs can click on “Contact Seller” to discuss the terms and scope of the project before “Accept”. Ensure that all the project details have been agreed upon with the seller before accepting the project. 

Q9: What if my social media channel is not verified by Shopee? 

Only verified social media channels may have rates set.

Frequently Asked Questions: Projects (After Accept)

Q1. How long do I have to complete a project? 

KOLs can align on the content submission deadline and posting date directly with the seller. 

Q2: What happens when I do not receive the free sample from the seller?

If samples are not received within 14 calendar days from the sellers’ shipment date, the project will be automatically cancelled.

Q3: What happens if the seller becomes unresponsive to my messages?

KOLs can click on “Raise Dispute” to submit a dispute ticket. Dispute tickets would be evaluated by the Shopee team. 

Q4: Do I need to get the seller’s approval before I post my content? How many rounds of revisions are sellers entitled to?

Yes, please align with the seller on the content created via chat before the posting. Revisions can be aligned on a case-by-case basis directly with the seller. 

Q5: The seller rejected my content many times for reasons I do not agree with. How can I resolve this? 

We recommend KOLs to use the chat function to clarify and set expectations with the seller. In unfortunate cases where issues are unable to be resolved, KOLs can request to cancel the project (subject to seller’s approval) or click on “Raise Dispute” to submit a dispute ticket. Dispute tickets would be evaluated by the Shopee team. 

Q6: After discussions with the seller on content brief, I would like to change my fee. Can I still do this?

Project post pricing may still be changed up to the point where the seller pays, subject to approval from the seller. 

Q7: I do not wish to work on the project anymore. Can I cancel the project?

Seller approval is required if the KOL wishes to cancel the project at any point after accepting the invitation.

Frequently Asked Questions: Payments

Q1. I have posted the content for the seller. How long until I receive payment?

After KOL posts the content, remember to submit the post links for seller to review and complete the project. If the project is not completed within 30 calendar days from the post submission date, the project will be automatically completed. Once the project status is updated to “Completed”, payment will be processed and paid out in the next billing cycle. 

Frequently Asked Questions: Others

Q1. I have found out that the seller has used my content for his own ads and promotions, without my approval. How can I report this? 

Please contact Shopee’s Customer Service team and Shopee team will evaluate on case-by-case basis.